Mexic-Arte Museum
Exhibition Design, Branding, Art Direction
2016
Amexican@ logo variations
Now in its 21st year, the Young Latino Artists (YLA) exhibition has historically provided emerging Latina/o artists with professional-level museum experience and exposure. Guest curated by David “Shek” Vega, YLA 21: Amexican@ focuses on Latina/o artists who grew up as part of the Millennial Generation. Art produced by Millennials reflects an inner dialogue that resonates with their Latina/o upbringing, nostalgia, the influence of the digital age, and the current cultural climate in the United States. The '@' symbol in the title replaces the 'a' or 'o' feminine/masculine in the Spanish language. When referring to a group one would traditionally say 'Latino' even if the majority of the group were female, but to counter the patriarchal nature of the language, the usage of the '@' sign has gained popularity (as well as replacing the 'a'/'o' with the genderless 'x'). The '@' also references the symbols common presence in digital media, from emails to Instagram handles.
Window wrap vinyl cling artwork installed on the facade of Mexic-Arte Museum
“We are Mexican, we are American, we are the creation of Amexican@.”
– David “Shek” Vega, Curator.
– David “Shek” Vega, Curator.
Bilingual vinyl wall text applied to the entrance wall with printed rack cards and artist information booklet
Promotional rack card with exhibition information and programming
The rack card was designed to be inexpensive and easy to print in-house using black laser printing on cut down letter paper
Branded Instagram photo booth prints for the opening reception
Custom buttons (Right photo by Krystal Malloy)
Shirt design
Opening reception photo by Essentials
Opening reception photo by Essentials
Opening reception photo by Essentials
Opening reception photo of curator, artists, and staff by Krystal Malloy
