Mexic-Arte Museum
Exhibition Design, Branding, Art Direction
2016
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Amexican@ logo variations
Now in its 21st year, the Young Latino Artists (YLA) exhibition has historically provided emerging Latina/o artists with professional-level museum experience and exposure. Guest curated by David “Shek” Vega, YLA 21: Amexican@ focuses on Latina/o artists who grew up as part of the Millennial Generation. Art produced by Millennials reflects an inner dialogue that resonates with their Latina/o upbringing, nostalgia, the influence of the digital age, and the current cultural climate in the United States. The '@' symbol in the title replaces the 'a' or 'o' feminine/masculine in the Spanish language. When referring to a group one would traditionally say 'Latino' even if the majority of the group were female, but to counter the patriarchal nature of the language, the usage of the '@' sign has gained popularity (as well as replacing the 'a'/'o' with the genderless 'x'). The '@' also references the symbols common presence in digital media, from emails to Instagram handles.
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Window wrap vinyl cling artwork installed on the facade of Mexic-Arte Museum
“We are Mexican, we are American, we are the creation of Amexican@.”
– David “Shek” Vega, Curator.
– David “Shek” Vega, Curator.
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Bilingual vinyl wall text applied to the entrance wall with printed rack cards and artist information booklet
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Promotional rack card with exhibition information and programming
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The rack card was designed to be inexpensive and easy to print in-house using black laser printing on cut down letter paper
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Branded Instagram photo booth prints for the opening reception
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Custom buttons (Right photo by Krystal Malloy)
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Shirt design
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Opening reception photo by Essentials
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Opening reception photo by Essentials
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Opening reception photo by Essentials
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Opening reception photo of curator, artists, and staff by Krystal Malloy
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