Mexic-Arte Museum
Branding, Art Direction, Graphic Design
2015, 2016
Bilingual animated logo
The annual Viva la Vida festival is Austin’s largest and longest-running Day of the Dead event, featuring a parade, artwork, entertainment, an exhibition inside the museum, and educational programs. Attendees enjoy traditional foods, interactive art activities, artist demos, and multidisciplinary performances. The festival and parade has been held for over thirty years. Zavala revised the branding of the event in 2015 and continued the brand application in 2016. The rebrand aimed to revitalize the identity of the festival as a modern, fun, artistic, and culturally relevant affair that is both forward-thinking and friendly.
Viva la Vida parade traveling down Congress Ave. in Austin, Texas, 2015
Right window wrap on 5th St. facing windows at Mexic-Arte Museum
Left window wrap on 5th St. facing windows at Mexic-Arte Museum
Window wrap on 5th St. facing windows at Mexic-Arte Museum
Printed promotional rack cards, front and back
The Calavera Mural Wall is a way that Mexic-Arte Museum allows the community to commemorate loved ones who have passed. Anyone from the community can visit the Museum Store or go online and purchase a spot on the wall which will have the name of the loved one painted under a calavera (skull). I revised the skull logo icon as a stencil that could be airbrushed on the wall in our signature Viva la Vida brand colors.
Calavera Mural Wall on the 5th Street facing wall of the Museum, Photo by Mario Villanueva, 2015
Calavera Mural Wall (detail), Photo by Mario Villanueva, 2015
Parade route map
Parade staging area map
Festival Map
Shirt design for staff and volunteers, Photo by Breezy Ritter, 2016
Parade banner design commemorating singer/songwriter Juan Gabriel
Children's Activities area with signage, Photo by Chris Caselli, 2016
Photo by Chris Caselli, 2016
Animated GIF composed of various Day of the Dead themed logo icons made throughout the years for Mexic-Arte Museum exhibitions and events
