Sixto-Juan Zavala - Mexic-Arte Museum

Viva la Vida parade down Congress Ave. in Austin, Texas

The annual Viva la Vida festival is Austin’s largest and longest-running Day of the Dead event, featuring a parade, artwork, entertainment, an exhibition inside the museum, and educational programs. Attendees enjoy traditional foods, interactive art activities, artist demos, and multidisciplinary performances. The festival and parade has been held for over thirty years. Zavala revised the identity of the event during his tenure as Visual Communicator at the Museum. The rebrand aimed to revitalize the identity of the festival as a modern, fun, artistic, and culturally relevant affair.

Video by ZGrafix Productions

Window wrap

The Calavera Mural Wall is a way that Mexic-Arte Museum allows the community to commemorate loved ones who have passed. Anyone from the community can visit the Museum Store or go online and purchase a spot on the wall which will have the name of the loved one painted under a calavera (skull). I revised the skull logo icon as a stencil that could be airbrushed on the wall in our signature Viva la Vida brand colors.