Mexic-Arte Museum
Branding, Art Direction, Graphic Design
2015, 2016

The annual Viva la Vida festival is Austin’s largest and longest-running Day of the Dead event, featuring a parade, artwork, entertainment, an exhibition inside the museum, and educational programs. Attendees enjoy traditional foods, interactive art activities, artist demos, and multidisciplinary performances. The festival and parade has been held for over thirty years. Zavala revised the branding of the event in 2015 and continued the brand application in 2016. The rebrand aimed to revitalize the identity of the festival as a modern, fun, artistic, and culturally relevant affair that is both forward-thinking and friendly.
Bilingual animated logo.
Viva la Vida parade traveling down Congress Ave. in Austin, Texas, 2015. This image was extensively used in the 2016 promotions. Photo by Sixto-Juan Zavala.
Right window wrap on 5th St. facing windows at Mexic-Arte Museum.
Left window wrap on 5th St. facing windows at Mexic-Arte Museum.
Window wrap on 5th St. facing windows at Mexic-Arte Museum.
Printed promotional rack cards, front and back.
The Calavera Mural Wall is a way that Mexic-Arte Museum allows the community to commemorate loved ones who have passed. Anyone from the community can visit the Museum Store or go online and purchase a spot on the wall which will have the name of the loved one painted under a calavera (skull). I revised the skull logo icon as a stencil that could be airbrushed on the wall in our signature Viva la Vida brand colors.
Calavera Mural Wall on the 5th Street facing wall of the Museum. Photo by Mario Villanueva, 2015.
Calavera Mural Wall (detail). Photo by Mario Villanueva, 2015.
Advertisement broken out for various print publications.
Facebook event banner.
Email campaign. View the email here
Instagram feed covering the event throughout the day and after.
Parade route map.
Parade staging area map.
Festival Map for Public.
Shirt design for staff and volunteers. Photo by Breezy Ritter, 2016.
Parade banner design commemorating singer/songwriter Juan Gabriel. 
Children's Activities area with signage. Photo by Chris Caselli, 2016.
Photo by Chris Caselli, 2016.
Video by ZGrafix Productions.
Animated GIF composed of various Day of the Dead themed logo icons made throughout the years for Mexic-Arte Museum exhibitions and events.
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