Viva la Vida parade traveling down Congress Ave. in Austin, Texas
The annual Viva la Vida festival is Austin’s largest and longest-running Day of the Dead event, featuring a parade, artwork, entertainment, an exhibition inside the museum, and educational programs. Attendees enjoy traditional foods, interactive art activities, artist demos, and multidisciplinary performances. The festival and parade has been held for over thirty years. Zavala revised the branding of the event in 2015 and continued the brand application in 2016. The rebrand aimed to revitalize the identity of the festival as a modern, fun, artistic, and culturally relevant affair that is both forward-thinking and friendly.
Window wrap at Mexic-Arte Museum
Window wrap at Mexic-Arte Museum
The Calavera Mural Wall is a way that Mexic-Arte Museum allows the community to commemorate loved ones who have passed. Anyone from the community can visit the Museum Store or go online and purchase a spot on the wall which will have the name of the loved one painted under a calavera (skull). I revised the skull logo icon as a stencil that could be airbrushed on the wall in our signature Viva la Vida brand colors.
Calavera Mural Wall (detail). Photo by Mario Villanueva
Facebook event
Facebook ad
Digital ad
Various ad sizes
Rack cards
Parade route map
Festival grounds map
Shirt design for staff and volunteers. Photo by Breezy Ritter
Photo by Chris Caselli
Mexic-Arte Museum
Identity, Environmental Graphics, Graphic Design, Event Campaign
Executive Director: Sylvia Orozco
Curator of Exhibitions & Programs: Rebecca Gomez
Membership & Marketing Associate: Adrian Orozco
Lead Preparator: Andrew Anderson
Development Associate: Caity Shaffer
Education Coordinator: Olivia Tamzarian
Education Associate: Natalia Rodriguez
Design & Social Media Intern: Mario Villanueva