PUIG
Digital Collage, Illustration, Retail Display
2018
Digital Collage, Illustration, Retail Display
2018
Spanish fashion and fragrance company PUIG needed help creating a pattern design for the LA perfume brand Eric Buterbaugh. The pattern would be applied to retail locations as environmental graphics, wallpaper, and a fragrance bar background, as well as for packaging and various promotions. The designs have been applied to the Saks 5th Avenue, New York location as well as the Le Bon Marché in Paris.
The illustrations are composed of digital collage and digital painting. The work expresses a sense of elegance, a connection to nature, and a bit of whimsy. Much of the process included exploring different plants, flowers, animals, and arrangements inspired by the perfumes and brand.
Wallpaper application
Fragrance bar
Wallpaper application
Perfume bottle packaging
Floral line packaging, Photography by Puig
Oud floral line packaging, Photography by Puig
Sultry Rose candle, Photo by Puig
Oud Saffron candle, Photo by Puig
Discovery set, Photo by Puig
Pins
Artistic Direction at Puig: Tony K. Sum
Animation: Iracema Design Studio