Eric Buterbaugh

PUIG
Digital Collage, Illustration, Retail Display
2018

Spanish fashion and fragrance company PUIG needed help creating a pattern design for the LA perfume brand Eric Buterbaugh. The pattern would be applied to retail locations as environmental graphics, wallpaper, and a fragrance bar background, as well as for packaging and various promotions. The designs have been applied to the Saks 5th Avenue, New York location as well as the Le Bon Marché in Paris.

Wallpaper application

The illustrations are composed of digital collage and digital painting. The work expresses a sense of elegance, a connection to nature, and a bit of whimsy. Much of the process included exploring different plants, flowers, animals, and arrangements inspired by the perfumes and brand.