Spanish fashion and fragrance company Puig needed help with illustrations for the LA fragrance brand Eric Buterbaugh. The pattern would be applied to retail locations for wallpaper, fragrance bar, packaging, and promotions. The designs have been applied to the locations at Saks 5th Avenue, New York and Le Bon Marché, Paris.
The illustrations are composed of digital collage and digital painting. The work expresses a sense of elegance, a connection to nature, and a bit of whimsy. Much of the process included exploring different plants, flowers, animals, and arrangements inspired by the perfumes and brand.
PUIG
Eric Buterbaugh
Eric Buterbaugh
Illustration
Artistic Direction at Puig: Tony K. Sum
Animation: Iracema Design Studio
Perfume, discovery set, & candle photography: Courtesy of Puig