Mexic-Arte Museum Identity

Mexic-Arte Museum
Identity Design, Exhibition Design, Graphic Design
2014–2016

Mexic-Arte Museum on 5th St. & Congress Ave. in downtown Austin, TX.

Mexic-Arte Museum is the Official Mexican and Mexican American Fine Art Museum of Texas. It was founded in 1984 to share the art and culture of Mexico with Texas. Mexic-Arte Museum presents art exhibitions that include established and emerging artists from the United States, Mexico, and Latin America.

Zavala took the role of Visual Communicator at Mexic-Arte Museum in 2014. This included working on multiple projects simultaneously pertaining to exhibitions, special events, education, development, and promotions. A strong focus was applied to identities for constantly rotating exhibitions and special events applied across print, digital media, social media, and environmental design.

The Mexic-Arte Museum logo was originally designed in the early nineties based on a papel picado (a traditional Mexican art form of cut paper) motif. The papel picado stylization is why there is a border around the text and why the letters are all connected—to appear as though the logo is cut out of a single piece of paper. There existed various versions that seemed to float around in different media, along with inconsistent tagline applications. I revised the logo so that it is cleaner, more legible, and consistent with all applications.