Mexic-Arte Museum in downtown Austin, TX
Mexic-Arte Museum is the Official Mexican and Mexican American Fine Arts Museum of Texas. It was founded in 1984 to share the art and culture of Mexico with Texas. Mexic-Arte Museum presents art exhibitions that include established and emerging artists from the United States, Mexico, and Latin America.
Mexic-Arte Museum opening reception
Zavala was the Visual Communicator at Mexic-Arte Museum. This included working on multiple projects simultaneously pertaining to exhibitions, special events, education, development, and promotions. A strong focus was applied to identities for constantly rotating exhibitions and special events applied across print, digital media, social media, and environmental design.
The Mexic-Arte Museum logo was originally designed in the early nineties based on a papel picado motif (a traditional Mexican art form of cut paper). The papel picado stylisation makes it appear as if the logo is cut out of a single piece of paper. Various versions existed that floated around in different media, along with inconsistent tagline applications. Zavala revised the logo so that it is cleaner, more legible, and consistent with all applications.
Typefaces were limited to the Futura Std and Kepler Std families.
Photo by Chris Caselli
Window wraps
Signage
Buttons
Exhibition floor plans
Stationery
Business cards
Brochure
Rack cards
Selections from the Contemporary Art Collection opening reception
Young Latino Artists 21: Amexican@ installation view, Photo by Chris Caselli
Obra Gráfica installation view
Mexic-Arte Museum
Identity Design, Exhibition Design, Graphic Design
Identity Design, Exhibition Design, Graphic Design
Executive Director: Sylvia Orozco
Curator of Exhibitions & Programs: Rebecca Gomez
Membership & Marketing Associate: Adrian Orozco
Lead Preparator: Andrew Anderson
Development Associate: Caity Shaffer, Paloma Mayorga
Curator of Exhibitions & Programs: Rebecca Gomez
Membership & Marketing Associate: Adrian Orozco
Lead Preparator: Andrew Anderson
Development Associate: Caity Shaffer, Paloma Mayorga
Collections Registrar: Oscar Guerra
Education Coordinator: Olivia Tamzarian
Education Associate: Natalia Rodriguez, Stephanie Sandoval
Education Coordinator: Olivia Tamzarian
Education Associate: Natalia Rodriguez, Stephanie Sandoval
Store Manager: Daniel Cobos