Sixto-Juan Zavala - Mexic-Arte Museum Identity

Mexic-Arte Museum
Identity Design, Exhibition Design, Graphic Design
2014–2016

Mexic-Arte Museum on 5th St. & Congress Ave. in downtown Austin, TX.

Mexic-Arte Museum is the Official Mexican and Mexican American Fine Art Museum of Texas. It was founded in 1984 to share the art and culture of Mexico with Texas. Mexic-Arte Museum presents art exhibitions that include established and emerging artists from the United States, Mexico, and Latin America.

Zavala took the role of Visual Communicator at Mexic-Arte Museum in 2014. This included working on multiple projects simultaneously pertaining to exhibitions, special events, education, development, and promotions. A strong focus was applied to identities for constantly rotating exhibitions and special events applied across print, digital media, social media, and environmental design.

The Mexic-Arte Museum logo was originally designed in the early nineties based on a papel picado (a traditional Mexican art form of cut paper) motif. The papel picado stylization is why there is a border around the text and why the letters are all connected—to appear as though the logo is cut out of a single piece of paper. There existed various versions that seemed to float around in different media, along with inconsistent tagline applications. I revised the logo so that it is cleaner, more legible, and consistent with all applications.

Typefaces were limited to the Futura Std and Kepler Std families.

Photo by Chris Caselli

Selections from the Contemporary Art Collection opening reception, 2015

Young Latino Artists 21: Amexican@ installation view, 2016, Photo by Chris Caselli