Mexic-Arte Museum Identity

Mexic-Arte Museum
Branding, Exhibition Design, Art Direction
2014–2016

Mexic-Arte Museum on 5th St. & Congress Ave. in downtown Austin, TX

Mexic-Arte Museum is the Official Mexican and Mexican American Fine Art Museum of Texas. It was founded in 1984 to share the art and culture of Mexico with Texas. Mexic-Arte Museum presents art exhibitions that include established and emerging artists from the United States, Mexico, and Latin America.

Zavala was hired in August 2014 as the Visual Communicator at Mexic-Arte Museum. This included working on multiple projects simultaneously pertaining to exhibitions, special events, education, development, and promotions. A strong focus was applied to identities for constantly rotating exhibitions and special events applied across print, digital media, social media, and environmental design.

The Mexic-Arte Museum logo was originally designed in the early nineties based on a papel picado (a traditional Mexican art form of cut paper) motif. The papel picado stylization is why there is a border around the text and why the letters are all connected—to appear as though the logo is cut out of a single piece of paper. There existed various versions that seemed to float around in different media, along with inconsistent tagline applications. Zavala revised the logo so that it is cleaner, more legible, and consistent with all applications.