Mexic-Arte Museum Branding

Mexic-Arte Museum
Branding,
Exhibition Design, Art Direction 
2014–2016

Mexic-Arte Museum is the Official Mexican and Mexican American Fine Art Museum of Texas. It was founded in 1984  to share the art and culture of Mexico with Texas. Mexic-Arte Museum presents art exhibitions that include established and emerging artists from the United States, Mexico, and Latin America.

I was hired in August 2014 as the Visual Communicator at Mexic-Arte Museum. This included working on multiple projects simultaneously pertaining to exhibitions, special events, education, development, and promotions. A strong focus was applied to identities for constantly rotating exhibitions and special events applied across print, digital media, social media, and environmental design.
Mexic-Arte Museum on 5th St. & Congress Ave. in downtown Austin, TX.
The Mexic-Arte Museum logo was originally designed in the early nineties based on a papel picado (a traditional Mexican art form of cut paper) motif. The papel picado stylization is why there is a border around the text and why the letters are all connected—to appear as though the logo is cut out of a single piece of paper. There existed various versions that seemed to float around in different media, along with inconsistent tagline applications. I revised the logo so that it is cleaner, more legible, and consistent with all applications. 
Typefaces were limited to the Futura Std and Kepler Std families.
Stationery
Business Cards
Bilingual double gatefold organizational brochure.
Brochure detail with gloss and matte varnish.
Buttons were made for opening receptions and programming to identify staff, members, and volunteers. 
Promotional rack cards for various exhibitions and programs are printed in black on colored paper that correlates with the exhibition's palette.
Website
Example of the Miembros email newsletter for Mexic-Arte Museum. View the entire email here.
Outdoor vinyl window cling advertising for exhibitions in front of Mexic-Arte Museum. Photo by Chris Caselli.
Outdoor vinyl window cling variations.
Floor plan variations for exhibitions in the Main and Annex Galleries.
Signage
Selections from the Contemporary Art Collection opening reception, 2015.
Obra Gráfica: Selections from the Mexic-Arte Museum Print Collection installation view, 2016. Photo by Chris Caselli. 
Young Latino Artists 21: Amexican@ installation view, 2016. Photo by Chris Caselli.
Young Latino Artists 20: Within Reach Installation View, 2015.
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