Taste of Mexico

client: Mexic-Arte Museum
2015, 2016
Art Direction, Branding, Graphic Design, Identity

Taste of Mexico is a festival of Mexican and Mexican-inspired cuisine from over 30 of Austin’s most eclectic restaurants, food trucks, and purveyors featuring tequilas, mezcals, and other beverages. The festival is meant to highlight the cultural influence of Mexican cuisine and culture. The event takes place near Cinco de Mayo, May 5th, in celebration of the Mexican army's unlikely defeat of the French at the battle of Puebla in 1862. All ticket sales support Mexic-Arte Museum in its' mission to offer educational programs and provide the community with outstanding exhibitions. 

The Taste of Mexico festival used to be a large fund-raising event for Mexic-Arte Museum but had been halted and replaced by the Museum's Gala in 2009. In 2015 the event was resurrected and I had the opportunity to rebrand it. There was an existing tradition where each year a new custom plate commemorating that year's Taste of Mexico was made in Hidalgo and gifted to all participants and sponsors. They have been collected and proudly displayed as a badge of honor in several restaurants throughout Austin. These plates and the art form of Mexican pottery and hand-painted talavera was a major inspirational influence on the rebrand of the event.
References based off of traditional Mexican painted ceramics.
Mexic-Arte Museum Taste of Mexico 2016 Logo design in color, grayscale, and black and white. The logo design was based on traditional painted talavera ceramic plates and foods indigenous to Mexico..
Illustrated banner for web and print applications.
Limited commemorative plates hand-made in Hidalgo, Mexico for participants and sponsors based off the Taste of Mexico logo.
Stationery for vendor proposal letters. 
Stationery for sponsorship proposal letters. 
Rack card print promotion.
Digital ad.
Digital flyer.
Floor plan spacing and arrangement.
Event signage.
Taste of Mexico 2016 program and menu. Photo by Krystal Malloy.
Dignitaries and Chefs of Honor at Taste of Mexico with commemorative plates. Photo by Chris Caselli.
Signage for Brown Distributing Company. Photo by Chris Caselli. 
Signage and Mole poblano truffles with tortilla dust by chef Ángel Vázquez of Cholula, Puebla. Photo by Chris Caselli.
Signage for Geraldine's restaurant and huitlacoche flan with mushroom caramel and pickled maitake. Photo by Chris Caselli. 
Table selling Mexican-Arte Museum Mexican folk arts and crafts. Photo by Essentials Studio
Photo by Krystal Malloy.
'Thank you' graphic for website. 
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